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Noble Estate opens second tasting room in Yachats

Posted: Wednesday, Nov 6th, 2013


The Noble Estate Tasting Room in Yachats invites people to come in, taste a wide variety of wines and find something to suit their taste palate. The Eugene-area vineyard and winery opened the doors to their second tasting room last month. Noble Estate owner and winemaker Mark Jurasevich stands behind the counter with a variety of wines at the new Noble Estate Tasting Room in Yachats. Jurasevich said he hopes to give people a winery experience at the new location.
YACHATS – Noble Estate owner and winemaker Mark Jurasevich is bringing a little taste of the winery experience to Yachats with a new tasting room that opened in mid-October.

Jurasevich, who moved to Oregon in 1971, said his family loves visiting the coast, and he knew right away that Yachats would be the ideal location for the Eugene-area winery to open a second tasting room.

“The theme for this tasting room is for people to get a winery experience. We have a press and a pump, a grape destemmer and oak barrels and furniture for them to see,” he said.

The vineyard and winery are named after the noble fir Christmas trees that used to grow own the property before it became a full-blown winery, and the Noble Estate wine varieties have won handfuls of awards. They produce a variety of more than 15 different wines as well as grow pinot noir, chardonnay, Muscat and Riesling grapes in their South Willamette Valley vineyards. Other grapes are locally sourced out of southern Oregon.

“We make all of our wines from the grape to the bottle,” Jurasevich said.

People can enjoy all of the Noble Estate wines at the new Yachats tasting room, which features a complete wine list with a description of each. Customers can taste up to six different wines for a $5 tasting fee, and the fee is waived with the purchase of a bottle. Most Noble Estate bottles range from $17 to $29.

“People can pick and choose what they would like to taste and get to know us that way. The wine list has the name of the wine, a description, the bouquet, what they are tasting and the characteristics of that wine, and each wine is usually named after the grapes,” Jurasevich said.

Noble Estate participates in a number of wine events along the coast. Locally, those include the Newport Seafood and Wine Festival, Oyster Cloyster, and the Yachats Mushroom Festival – the event most recently added to their list.

“It was always in the back of our minds (to open the second tasting room). We just love to come here,” Jurasevich said. “Locally, we hope to continue to do more in the future and continue participating annually with the events on the coast.”

Having local musicians perform at the new space, providing a limo service to customers and teaming up with area lodging facilities are some of Jurasevich’s ideas for the future.

Jurasevich explained that the Oregon Liquor Control Commission allows licensed wineries to have up to three tasting rooms within the state.

He said Noble Estate’s overall goal was to have a tasting room at their Eugene-area headquarters, another on the coast and a possible third tasting room in Portland might be in their plans for the future.

“We are out there promoting our wines on the coast,” he said.

Jurasevich extended thanks to the City of Yachats, the Yachats Area Chamber of Commerce and the people in the community for their support and help while getting the tasting room up and running.

A trip to the Noble Estate Tasting Room offers something for the amateur wine drinker as well as the connoisseur, and they are bound to find something to satisfy their wine palate.

“A person who comes through our door, we want to find them wines they like and can enjoy, and our staff is very well-trained,” Jurasevich said.

For the complete article see the 11-06-2013 issue.

Click here to purchase an electronic version of the 11-06-2013 paper.







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